Thoreau, Tainter, and… Elaine?

Wherein we look at “marginal rates of return on additional effort.”  Which, with containerships backing up off of Los Angeles is a rather vexing problem for industry.

You see, there’s an assumption in marketing that….wait!

We need to roll a few headlines and do the ChartPack.  Then I can huff-up on the white-board marker and get into the frightening discussion of declining marginal rates of return spawning the disappearance of demand…

Which – if you hadn’t guessed it – is what causes Depressions but (take solace if you’re woke) it will solve global warming for a while..

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